James is part of the experienced panel providing practical guidance, expert insights and ideas, and real-life (good and bad) examples to help you harness the power of your people:

• How best to engage everyone in supporting marketing & BD efforts.

• What does good look like? - best practice frameworks; using different channels; integrating communications; knowing your audience; frequency, tone, and authenticity.

• The risks of having employees as ambassadors and how best to manage those risks.

• How best to develop and execute an effective alumni programme – in particular, who should lead and who should be involved.

• How best to measure the success of your employee engagement and alumni programmes