Kering is a world leader in clothing and accessories, with a multitude of renowned brands in the luxury, sport and lifestyle segments – including Gucci, Saint Laurent and Alexander McQueen. Over time, Kering has steadily transformed itself into a focused, integrated Group, with 35,000 people working in over 120 countries.

HarknessKennett worked with Kering’s HR and Internal Communications team to launch the new Kering Leadership Model to all employees around the world.

The model sets out what’s expected from Kering’s people, whatever their role and wherever they work. It ties into the company’s overall strategy of Empowering Imagination, which encourages the creativity and agility of its brands, as well as individual and collective leadership.

For the launch campaign, we created fun interactive content that ran across digital channels and briefing materials, starting with a quiz about leadership quotes. Local language versions made the campaign accessible to all colleagues around the world, with the campaign directing people to a dedicated Kering Leadership Model community site.

The campaign significantly raised awareness of the Kering Leadership Model, with its site rapidly becoming the most visited community on the Group’s busy intranet. The campaign is set to evolve with further communications and training activity, as the model is rolled out as Kering’s standard for performance management, mobility and talent development.

“From initial ideas to delivery, HarknessKennett brought together all the different elements of the campaign, laying the foundations for embedding the Kering Leadership Model across the Group.”
Diversity and HR Communications Manager, Kering