The Communications recruitment market is more competitive than many of us have experienced before
What we're seeing in the communications recruitment market
In our most recent HarknessKennett networking session, we brought together three guest speakers, career coach Vicky Marinker, hiring manager Amy Knights-Whitton, and experienced communications professional Claire Lucraft, to discuss how the market is changing and what communications professionals can do to remain visible, relevant and in demand.
The communications recruitment landscape, particularly the interim market, has evolved significantly over the past few years.
Where assignments could once be secured quickly, hiring processes are now more competitive, clients have more choice, and expectations have shifted. Organisations are increasingly seeking specialists who can demonstrate value from day one and bring relevant experience to the challenges they are facing.
A key theme throughout the discussion was the importance of clarity. In an increasingly crowded market, professionals who can clearly articulate their experience, specialisms and the value they bring are more likely to stand out.
We also explored the growing demand for expertise in areas such as transformation, change communications and emerging technologies, AI included, alongside the continued importance of strong stakeholder management and the ability to quickly build credibility within an organisation.
The panel discussed how hiring managers assess talent, what makes a candidate feel like a low-risk appointment, and why personal branding remains an important consideration for contractors looking to secure their next opportunity.
Another recurring theme was the value of networking and maintaining professional relationships. While the routes into interim assignments continue to evolve, personal connections, recommendations and specialist networks remain an important part of the contracting landscape.
Perhaps the most reassuring takeaway from the session was that whilst the market is undoubtedly more challenging than it has been in recent years, opportunities continue to exist for professionals who are able to demonstrate relevance, adaptability and a clear understanding of the value they bring. We’re also seeing the majority of candidates having contracts extended repeatedly as clients see the value they add.
At HarknessKennett, we're passionate about helping communications professionals navigate these changing market conditions and make informed decisions about their careers.
Thank you to everyone who joined us for such an insightful discussion.
If you’d like a copy of the tips sheet we created following the session please contact tanya.mcclelland@harknesskennett.com. If you’d like any support as a candidate, or with hiring, we’re here to help.
Published by Tanya
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In our most recent HarknessKennett networking session, we brought together three guest speakers, career coach Vicky Marinker, hiring manager Amy Knights-Whitton, and experienced communications professional Claire Lucraft, to discuss how the market is changing and what communications professionals can do to remain visible, relevant and in demand.